Your Trauma is Valid Campaign

Scope: concept + design

Client: Stella Center

Working with the Head of Content, we came up with the creative and concept direction for our first and only billboard ad campaign, with supporting digital ads.

The text “Your trauma is valid” paired with striking photos of everyday people, would hopefully speak to a population that minimized their trauma and didn’t feel worthy of seeking treatment or help.

I did the design, photo selection, production, and helped lead the concept.