Stella Rebrand

Role: Art Director + Senior Graphic Designer

Client: Stella

Stella had already gone through a few rebrands and had launched one right when I started. The logo was working, but the rest of the brand could not easily expand to such a fast-growing brand on multiple channels.

Stella is a mental health company that provides medical treatments for symptoms like: depression, anxiety, PTSD, long COVID, insomnia, etc. The challenge was to look medical, trustworthy, scientific, and cutting-edge, while having no product photography, locations, or assets of any kind. Everything had to be conceived of from scratch, with the ultimate goal of explaining our brand and process to a population in a sympathetic, clear, and un-traumatizing way.

The rebrand was then applied in real time to ads, social, print, emails, informational one sheets, presentations, and the website.

*above animation by Gianni Arone, art directed by me.