Dunked in Public

Scope: Branding
Client: Dunked in Public

Dunked in Public aims to be the hub and blog for all things swimming - specifically in public pools in Los Angeles. The blog features: workouts, interviews with swimmers, and product reviews. A key feature is having all the most updated information on all public pools in Los Angeles. That information can be confusing to find on LA county websites, and is sporadically updated. Dunked in Public reviews the facilities, pools, and lists costs and the amenities that each location offers. We wanted the brand to reflect the approachable and colorful concept of the site - to invite everyone in, and remind people that you don’t have to be rich in LA to have access to a great pool!